Mission Statement: Hank’s has served avid anglers in Waterloo, IA since 1939. Our primary goal is to serve all anglers, from beginning to advanced and everybody in-between. Customer service is our number 1 priority. 

Hank’s now carries a full line-up of the LEW’S rod series! These are a must have for a LEW’S fan. The handles feature the new Winn grips


~last updated June 4th, 2017

~last updated May 13th, 2017

~last updated March 29th, 2017

~last updated March 17th, 2017


Due to recent events at Brinker Lake and warming weather, Hank’s 10th Annual Ice fishing Derby is going to be cancelled next Saturday (Jan. 28th). The ice is not safe. The safety of our customers is our first priority, therefore we have to cancel the tournament, sorry for the inconvenience. If you have pre-registered for the derby please stop by Hank’s to get a full refund on the entry fee. We will Raffle off the Vexilar FLX-28 and Pink Nils Master auger 2 weeks from now (Saturday, Feb. 4th). You do NOT need to be present to win the raffle.

~last updated January 22nd, 2017

Max and Jim had a successful trip, Nice fish guys!! Thank you for supporting Hanks live bait and tackle!!

~last updated January 20th, 2016



~last updated December 16th, 2016

Hank’s would like to say thanks to everyone that attended our 10th Annual Ice Fishing Seminars. If it wasn’t for you guys it wouldn’t be possible! Hopefully everyone that attended learned something new about ice fishing, that was our goal. HANK’S A LOT! Can’t wait until next year!

~last updated December 2nd, 2016

Hank’s 10th Annual Ice Fishing Seminar – Coming Wedn, Nov. 30th, 2016

~last updated November 23rd, 2016


~last updated November 9th, 2016


~last updated November 9th, 2016

Nice walleye Bryce! Weighed in at 27.5″


~last updated November 20th, 2016


~last updated October 14th, 2016

Hank’s Annual Ice Fishing Seminar is coming up.

We’ve got a lot of speakers this Winter, including: Brian “Bro” Brosdahl, Kevan Paul, Scott Reed, Dan Johnston, Tommy Skarlis, and Tod Reed.

We want to hear from you! What would everyone want to learn at this year’s seminar? Write anything/everything you’d like to hear about on our Facebook post found here: https://www.facebook.com/HanksBait/

~last updated October 7th, 2016

Hank’s has met with Kevin with Brantner Jig’s and we are proud to announce that we’ll be the exclusive retailer for his product! As of right now we have an order in for several Brantner jigs including the Brantner Bread Jig. We will fill everyone in on other colors/details at a later time. For any other information please call Hank’s @ 319-234-0711.

We will make a post letting everyone know when they arrive at the shop.


~last updated September 9th, 2016

Lori with a nice Crappie!! Way to go Lori!!
Brice with a few crappies himself!!


~last updated September 6th, 2016

Prarie Du Chein July 17th Cedar Valley Bassmasters Tournament

First place – Mike Slick and Steve Pasker with 15.02

Second place – Eric Johnston and Adam Farmer with 10.03

Third place – Jim Mastain and Paul Herron with 9.59


~last updated July 21st, 2016

Check out this crappie. Weighed in at 4 lbs. 20″. Nice slab, Troy! Just under the state record.


~last updated July 10th, 2016


~last updated June 17th, 2016

Latest From Hank’s Blog

What Customers Say

Great customer service! Went in Dec 14 for a blade for my 9 inch auger, didn’t have one in stock. Had to order it on Monday the 16th, I recieved a call the 18th that it came in! Thanks guys!!
good place to find out where the fish are at.
Sweeeet store hidden Gem
Very good service, very friendly employees, and good tackle!